I have another theory, this time regarding the the whole food blogging “industry”. I think an industry is what it has become. I think we’re already paying a bad price as consumers.
This industry, using a corollary to my previous theory on manufacturers chasing unsustainable profits by providing less value to their consumers, has bloggers chasing profit for themselves and watering down their content as a result. The underlying control mechanism appears to be the same: It’s the “more for me” by “giving less to you” principle.
I see blog topics getting thinner and thinner on valuable content. It’s obvious that people are struggling to generate worthwhile content to keep their legions of followers coming back to their sites to generate ad revenue. This chasing attention is what caused me to stop blogging for a last few months. I felt like an attention whore and the sad thing is that it wasn’t getting me any results. I asked myself why I was torturing myself for attention online. It didn’t make sense. So I’m not posting for “attention” any more, I’m simply doing this for a creative outlet for my voice and food passions, which I hope are not irrelevant and so thin content-wise as to be a chore to read.
Some of the blog topics seem to be stretching reality and getting increasingly irrelevant.. They’re talking about stuff so obscure, and often unwanted, that no one has the time or ability to chase it. And if they do, I imagine the results would be not worthwhile for the time spent.
Things with Titles Like This:
What to Do with the Last Spoonfuls in Your Honey Jar: Is it really this hard to figure it out? Use up the last of the jar, open up a new one, and add it to the rest of the other to get the quality you need. Why torture yourself by making this difficult by finding obscure ways to use it that only call for small amounts?
Something Saturdays: What the hell does this mean? I’ve been avoiding them because the headline tells me nothing. I clicked on one while writing this bullet item, read it, and guess what? I still don’t know what it’s supposed to be about after reading it. I think it was just a rehash of the drivel-of-the-week. This happens each week too. Why?
Spaghetti with Crab in Champagne Lemon Cream Sauce: Why? Just why? Crab is sacred, don’t mess it up!
Honey, Rosemary, Walnut, & Bijou Grilled Cheese: Huh? Interesting flavor mix, but a bit convoluted. I still don’t know what “Bijou” is after reading half of the blog entry and wading through WAY TO MANY over-sized pictures that offer no explanations for each. Pictures should ENHANCE content on a blog, not BE the content unless you’re on Instagram. BTW, I think Bijou is a cheese, but it took too long to figure that out and made me mad in the process.
Spiced Persimmon & Creme Fraiche Custard Tart: Benefit:Effort ratio very low here. Same blog as before, again touting a creamery that 99.9% of people won’t have access to for ingredients.
Sponsored Posts: This may just be a personal pet peeve, but multiple consecutive “Sponsored” posts for ingredients that a blogger probably wouldn’t normally cook with or buy, let alone promote without compensation. And it’s stuff we probably shouldn’t be eating. This stinks of desperation for cash flow. Not that they shouldn’t earn it, but do something original rather than promote a manufacturing food culture that needs to die! Sponsored posts are OK in isolation, but the bloggers should consider whether using these free items conflicts with their stated purposes.
Whole Wheat Stuffing Recipe with Dried Cherries & Pecans: Don’t mess too much with classics. This one is messed up. Pecans maybe, but whole wheat and cherries do not belong anywhere near a stuffing, especially at Thanksgiving or Christmas. This post may have been around Thanksgiving.
I wasn’t able to find the ones I have recently come across that made me scream blasphemy inside my head and eventually have it fester enough to force me to write a post about it.
Blog names have been removed to protect the innocent; namely me. The above topics were all on a blog feed I follow within the last month or two. Maybe you’re luckier than me not seeing this stuff, since you probably don’t have four pages of food blog RSS feeds that you scan each day.
I hope that I haven’t done any of the things in this blog that I’m now complaining about. If I have, I expect full retribution in the comments. My reliance on goat products hopefully isn’t making me guilty of calling for unreasonable ingredients. At least I use it in ways that only slightly alter a common dish using a new ingredient. This hopefully doesn’t stretch my credibility too much. For instance, goat milk products. Maybe goat products aren’t that easy to find in your neck of the woods, but they are scattered all over in mine, even at the local Albertson’s grocery stores. Albertson’s hits new lows of content quality every time I force myself to go into one. So, if they have it, it’s not that obscure.
I apologize for ranting, but I needed to get this stuff off of my chest. Hopefully there are others who feel the same way.